Actor Lee Jun Ki has been picked to promote Korea at the 2010 Shanghai Expo. He received a letter of appointment from the Korea Trade-Investment Promotion Agency at its headquarters in Seoul on Wednesday. Lee will attend various promotional events at the expo to be held from May to October in the Chinese city.
Lee was selected for his huge popularity across Asia, especially in Chinese-speaking countries as well as Japan and Thailand, KOTRA said.
Lee has also been serving as the promotional ambassador of the Korea Tourism Organization since last year. He recently made a free voice appearance on Korean language learning materials for foreigners slated to be published this month.
Source: Chosun Ilbo